Creator marketing is expected to reach $22 billion by 2025, making it an essential marketing channel for luxury brands. Younger generations drive luxury consumption through social media and creator marketing now more than ever before. In fact, more than 80% of Gen Z and millennials have purchased a product after seeing it on social media, and 1-in-2 Gen Zers look to influencers to identify the latest trends in luxury (Klarna & Statista). Join Collective Voice to discuss how luxury brands can use this marketing channel to build awareness, conversion, loyalty, and peer-to-peer advocacy.
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