In a world of fake influencers, anonymous reviews, misleading information, and the skyrocketing cost of returns – honest advice and trustworthy product education matters more than ever to retailers, brands, and consumers. The Desire Company is the expert product education solution that matches brands with industry experts to create conversion-driving product education content. Our mission is to empower shoppers to make more educated, confident purchase decisions. Through our video-led platform, The Desire Co. gives consumers access to authentic product reviews, easy-to-follow how-tos, and hands-on classes from qualified professionals at the top of their game. The pros your favorite celebrities count on talk about the products they authentically use and love, to help shoppers make more informed purchase decisions. Our product videos are a quick and easy way for shoppers to get transparent, trustworthy product information. Living at the point of sale, in store and online, our videos provide reliable information from unbiased expert sources to help your shoppers cut through the clutter. And it’s working. Retailers and brands who partner with The Desire Company see an average of 50% more clicks on product reviews, report less returns, and experience an average 30% sales lift when using Desire Co. videos at the point of sale on their eCommerce sites.