TOPIC 5: The Evolution of Card-Linked Offers 
Host: Gary Cobain, Chief Executive Officer, PokitPal 

• Card-linked offers (CLO) has bridged the gap between online marketing to offline transactions in recent years. How will this continue to change the way digital marketers reach customers? How do brands prevent customers from receiving “surprise rewards” without activating an offer through a publisher?  

TOPIC 6: Branded Content and the Customer Journey  
Hosts: Luke Spano, Managing Director (Main Host) & Tom Gunter, Commercial Director (Co-Host), Avid Collective 

• Branded content is known for being able to drive the longest levels of audience attention time. Customers are spending more time in front of screens than ever before, placing content in a prime position to reach customers at every stage of the shopping journey. But what role does it play in each part of the marketing funnel? Is it only effective for awareness or can it help drive consideration? Can it influence purchase and extend its reach beyond the point of transaction and foster loyalty? 

TOPIC 7: How to Make Gen Z Fall in Love With Your Brand
Host: Will Weeks, Head of Brand and Communications, Student Beans

• Let’s be honest, we all want to take advantage of Gen Z’s massive spending power. And to do that, it’s essential that brands like yours have their fingers on the pulse to understand exactly what makes Zoomers tick. But what’s the secret to content that resonates? How do you create a brand that gets Gen Z talking on social? And how do you build brand relationships that last a lifetime? 

Host: Will Weeks, Head of Brand and Communications, Student Beans