Performance marketing has always had clear, measurable results where every marketing dollar spent can be attributed to revenue. Content, however, when measured on its own and compared to last-click models, fall behind in performance. But without content, brands cannot reach customers in the upper funnel and inspire them to purchase.

Brand marketing and affiliate can work in close partnership, delivering effectiveness and efficiency when ‘more with less’ is a requirement. It’s more important than ever to ensure all marketing activity can be measured and tied back to revenue. So how do marketers justify the value of content to their businesses? How do you measure the success of content? But what about reach? How do marketers gain brand exposure without paying an unmeasurable flat fee?

Host: Adrian Fagerlund, Co-Founder & CRO, Linkby