Branded content is known for being able to drive the longest levels of audience attention time. Customers are spending more time in front of screens than ever before, placing content in a prime position to reach customers at every stage of the shopping journey. But what role does it play in each part of the marketing funnel? Is it only effective for awareness or can it help drive consideration? Can it influence purchase and extend its reach beyond the point of transaction and foster loyalty?

Host: Luke Spano, Managing Director & Tom Gunter, Commercial Director, Avid Collective