Let’s be honest, we all want to take advantage of Gen Z’s massive spending power. And to do that, it’s essential that brands like yours have their fingers on the pulse to understand exactly what makes Zoomers tick. But what’s the secret to content that resonates? How do you create a brand that gets Gen Z talking on social? And how do you build brand relationships that last a lifetime? 

Host: Will Weeks, Head of Brand & Communications, Student Beans