Name
What's the Goss: Humanising Affiliate Marketing
Date & Time
Thursday, September 1, 2022, 11:45 AM - 12:15 PM
Speakers
Description
Word of mouth is often considered the most effective form of advertising and the most “human” of them all. In the age of social media, influencers, information overload, disinformation, and social consciousness, how do brands and publishers effectively adopt this somewhat traditional strategy in their affiliate program? What can brands do to cut through the digital noise and connect with customers?
Location Name
Grand Ballroom A
Full Address
Four Seasons Sydney
199 George Street
Sydney NSW 2000
Australia
199 George Street
Sydney NSW 2000
Australia
Session Type
Lecture