Roundtables 1 | Select a Session from Below to Participate
Date & Time
Thursday, September 1, 2022, 3:00 PM - 3:50 PM

TOPIC 1: Measuring the Success of Content 
Host: Adrian Fagerlund, Co-Founder & CRO, Linkby 

  • Performance marketing has always had clear, measurable results where every marketing dollar spent can be attributed to revenue. Content, however, when measured on its own and compared to last-click models, fall behind in performance. But without content, brands cannot reach customers in the upper funnel and inspire them to purchase.  
  • Brand marketing and affiliate can work in close partnership, delivering effectiveness and efficiency when ‘more with less’ is a requirement. It’s more important than ever to ensure all marketing activity can be measured and tied back to revenue. So how do marketers justify the value of content to their businesses? How do you measure the success of content? But what about reach? How do marketers gain brand exposure without paying an unmeasurable flat fee? 

TOPIC 2: Defining Incrementality Through Coupons 
Hosts: Max Koumarelas, Partnerships Manager & Ari Wassall, Senior Consultant, Honey 

  • When presented with a discount, savvy shoppers have been known to buy more, more frequently and even from brands they may not have previously purchased from before. But how do marketers prove to their businesses that coupons add value and drive incrementality? 

TOPIC 3: The Q4 Commerce Content Opportunity: Black Friday & Beyond
Hosts: John McDonald, Senior Publisher Development Manager & Arthur Malkoun, Merchant Development Manager AU/NZ, Skimlinks

  • As advertisers look to make it big in the key trading period of the year, commerce content and content partners can be a great channel to leverage. But with so much competition for attention, picking the right partners and finding the perfect publishers to promote your products can be challenging. So the experts from Skimlinks are here to help you increase your sales, win at Black Friday and maximise the e-commerce opportunity.

TOPIC 4: Loyalty Royalty 
Hosts: Dom Ferguson, Senior Account Manager & Simone Tison, Senior Account Manager, Cashrewards 

  • Consumers are feeling the impact of the rising cost of living more than ever. So savvy shoppers are shifting their loyalty towards cashback, rewards and loyalty platforms. These publishers have become a shopping destination for customers to browse, compare and find products that, in return, deliver benefits to advertisers. How do brands maximise and make the most of this shift in loyalty? 
Location Name
Residential Suite (Level 2)
Full Address
Four Seasons Sydney
199 George Street
Sydney NSW 2000
Session Type