Afterpay is a global buy-now pay-later platform that allows customers to maintain financial wellness and control by splitting payments in four fortnightly instalments, always interest free, for both online and in-store purchases. Afterpay appeals to a savvy next generation shopper, with the majority of its customers hailing from the Gen Z and Millennial generation. Afterpay customers use the app to do more than just pay in instalments. They come to the app to browse and shop - to discover brands, to save their favourite items all in one place, and to get inspired to purchase. Advertisers can promote their latest offers, products and collections on the Afterpay app via Afterpay Ads to boost sales, reach high-intent shoppers, and pay only when customers engage with your brand.