Name
PokitPal
Description
PokitPal launched its Card Linked rewards platform in 2020 targeting corporate partners that include Visa Worldwide, Virgin Money, Raiz, MyRepublic, UpStreet, & Beem. PokitPal is currently working with more than 800 advertisers, promoting cashback offers to more than 3 million consumers in Australia and New Zealand. Our ideal advertiser has an e-commerce channel and physical stores in Australia and/or New Zealand. Our rewards platform uses real-time transaction data captured from some of the largest payment platforms in the world including Visa, Mastercard, & eftpos. The data is checked against a list of eligible rewards & cashback is issued to the customer within seconds of completing a qualifying transaction. This innovative approach eliminates the need for POS Integration, loyalty cards, & IT systems required to maintain balances & manage redemptions. PokitPal promotes retailers to millions of consumers through a range of banking websites and mobile Apps and we only charge a small portion of the revenue generated from those consumers. Our partners work with us because of our unique Card Linked Offers proposition that delivers high returns on their marketing investment, increasing sales & customer loyalty. PokitPal offers retailers a low-cost marketing platform that attracts consumers with cashback rewards. We automate the settlement process between advertisers & consumers and unlike traditional loyalty programs, PokitPal can deliver an Omni-channel experience with no setup or staff training costs. Advertisers only pay when a qualifying purchase is recorded by PokitPal. PokitPal promotes retail brands through a number of mobile apps and websites and we only charge retailers when we generate sales revenue for them. We focus on increasing sales revenue, AOV, and frequency of purchase and we guarantee a return on investment for any funds invested in our marketing services. We've had great results with a wide range of retailers including high street Fashion Retailers, Food Delivery, Beauty Products, and Hospitality venues. PokitPal’s Monthly Active Users have grown rapidly by almost 2,000% in the past twelve months. We're the first to launch Cashback Offers in New Zealand, so we can help brands increase market share and grow their customer base. PokitPal’s platform has reduced barriers to adoption, and instant cashback rewards are being used to change consumer shopping behaviours. PokitPal’s service continues to evolve and uses the following technologies: 1. Geofencing to identify users within a certain distance from a retail merchant. 2. Real-time data and a rules engine to select only those PokitPal users that are most likely to respond positively to the rewards. 3. Automatic payment to the consumer’s personal bank account with 100% accuracy. 4. The business plans to use Open Banking data to gain better insights from our customers and will overlay artificial intelligence to target offers to users that shop with competitors' brands.
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