For a long time, affiliate marketing was viewed as a last click, conversion only channel. However, new strategies and publisher innovation have propelled it forward, causing the lines to blur with other marketing channels. Now a strategic digital player that marketers can’t ignore, how can affiliate be used to support wider business objectives and work in tandem with other channels?
Join members from the Rakuten Advertising International Collective as they discuss the blurred lines within affiliate marketing. Specifically, this session will explore:
- The convergence of performance and brand marketing
- How the affiliate channel can support paid social strategies
- Affiliate Marketing vs Partner Marketing
- The evolution of purpose-driven performance