Reward powers Customer Engagement programmes, for some of the world’s largest financial institutions and in turn provides smart marketing channels for retailers, transforming how customers shop with brands. Reward’s partnerships with banks, and the likes of Visa, Mastercard and Amex, provides access to some of the richest customer data in the market. With more than 300million cardholders globally, Reward aggregates customer transaction data and combines this with demographics, geo-demographics, engagement scores and more, to provide unique insights on where and how customers are spending. Advanced analytics capabilities then determine Share of Wallet, Market Share and Lifetime Value to inform offer strategies designed to change customer buying behaviour. In a collaborative process, Reward works directly with brands to co-create offers that are targeted to specific business objectives, such as increasing omni-channel sales, growing basket values or transaction frequencies. Offers are broadcast via secure banking channels, protecting brand equity whilst ensuring high levels of exposure through extensive marketing strategies with proven engagement rates. This formula has been proven time and time again to change customer buying behaviour and drive sales for retail brands across the globe.