Mike is the Head of Digital for City Beach, one of Australia’s leading lifestyle brands. He leads City Beach's digital channels and touchpoints including acquisition and retention strategies across performance, social, organic, lifecycle/loyalty, and personalization, both online and in-store. With over 15 years of experience in digital analytics, strategy, and marketing, Mike’s extensive background spans both the public and private sectors, with a focus on omni-channel fashion and retail working for brands such as City Beach, Dissh, Hallenstein Brothers and Glassons.