Michaela is a customer-obsessed marketing and digital professional. She’s worked across a multitude of disciplines from brand to performance media, creative to measurement, acquisition to loyalty, innovation to commercial strategy, in-store to e-commerce, and brand-building to commercial finance. Her experience has been gained with iconic Australian retail brands such as Country Road Group, Priceline Pharmacy, Adore Beauty and now Cotton On Group. Her keen curiosity for what drives the customer and understanding the role that data plays in unlocking insights and leveraging them, has been instrumental in the business success and growth she has led.



A thought leader, with a passion for building high-trust and high-performance teams, she believes in the power of collaboration, that boundaries were made to be tested and that art and science must be harmonised to create truly exceptional outcomes.