Golden Link awards 2022 Award categories & Descriptions

Award

Description

Advertiser of the Year

The winner will represent a new Advertiser program that is growing rapidly in the network and exceeding expectations. Advertisers nominated for this category are also doing everything right when it comes to managing an affiliate program, including great consumer offers, well designed Publisher communications and overall engagement in the channel.

Publisher of the Year

The winner will represent a new Publisher that has achieved tremendous growth in the network. This Publisher is successful when delivering quality traffic, new customers and any other objectives an Advertiser partner desires. They are a great negotiator and understand how to create “win-win” relationships.

Affiliate
Manager/Team of the Year (Advertiser)

The winner will represent the Affiliate Marketing Manager for an Advertiser that continually outperforms and exceeds targets. They will consistently find ways to go above and beyond to create strong partnerships while optimizing every aspect of their program setting the gold standard for all-around program management.

Affiliate
Manager/Team of the Year (Publisher)

The winner will represent the Affiliate Marketing Manager at a Publisher site who continually outperforms and exceeds targets. They will consistently find ways to go above and beyond to optimize every relationship and truly understands the needs of Advertisers and the value of creating “win-win” relationships.

OPM/Agency of the Year

The winner will represent an OPM or Agency that demonstrates an outstanding job managing Affiliate Marketing programs. They will demonstrate both industry knowledge and analytical skills while mastering the tools and technology available in Rakuten Advertising Affiliate.

Advertiser and Publisher Collaboration

The Best Advertiser and Publisher Collaboration Award will showcase a thriving partnership within Rakuten Advertising's Affiliate Network. Judges will be looking for examples of ongoing optimization and great success for both parties.

Best Multi-channel Performance

The winner will represent an Advertiser that uses Rakuten Advertising for more than affiliate marketing. They can use Search, Display and/or Attribution in addition to their Rakuten Advertising Affiliate service.

Best Influencer Strategy

The winner will represent a blogger/influencer or Advertiser who has crafted an effective strategy to monetize their partnerships through participation in influencer-facing initiatives.

Best Global Strategy

The winner will represent an advertiser or publisher demonstrating and successfully executing a global strategy. This award signifies constant improvement and dedication to the expansion of affiliate partnerships and the overall affiliate program beyond the US borders.

Most Innovative Campaign

The winner will represent an Advertiser or Publisher that has developed and executed a successful campaign using innovative technologies like video, mobile, O2O, virtual reality, augmented reality, etc.

Best Use of Data-Driven Marketing

The winner will represent an Advertiser or Publisher that is successfully utilizing the data available to them through the network to optimize their campaigns and implement strategies that deliver a more personalized message to their audience.

Lifetime Achievement Award

The winner will represent a person, either on the Advertiser or Publisher side, that has been working with our network for 5 or more years and has worked tirelessly to see continued growth and expansion within the network.

Advertiser's Choice Award

The Advertiser's Choice Award will be bestowed on the Publisher with the most number of votes from the Rakuten Affiliate Network Advertiser community. This is our Advertisers' chance to tell us which Publisher has demonstrated strong growth and impressive results for your program. This is just a nomination. The final voting link will be shared on Monday, May 16th . 

Publisher's Choice Award

The Publisher's Choice Award will be bestowed on the Advertiser with the most number of votes from the Rakuten Affiliate Network Publisher community. This is our Publishers' chance to tell us which Advertiser has fostered strong partnerships and have delivered strong results. This is just a nomination. The final voting link will be shared on Monday, May 16th.