Tyeisha Spruiell has over a decade of experience in the digital marketing industry and joined Rakuten Advertising in 2010. Her background includes serving as an Analyst for affiliate advertisers, which allowed her to provide data-driven strategic advice to clients, in order to support and reach their overall campaign financial and business goals. In her current role, Tyeisha serves as Senior Manager of Client Services, and is responsible for building long-term distribution partnerships, driving account optimization strategies and creating new sales opportunities for major retail brands through the affiliate channel. Tyeisha also serves as Treasurer of the Black Employee Alliance, an employee resource group at Rakuten Advertising. Through the Black Employee Alliance, Tyeisha gets the opportunity to be an active part of enriching the culture within Rakuten and building connections of success within her community. Tyeisha has a Bachelor of Accountancy from the University of Illinois at Urbana-Champaign and an MBA from Duke University. In her spare time, Tyeisha enjoys traveling and running.