The European Golden Link Awards (GLAs) celebrate and showcase all our advertisers, publishers and agencies who are out-delivering on their objectives to drive next-level performance.

The awards ceremony will take place in the afternoon of DealMaker Europe on the 13th March 2024. The ceremony is included in your Dealmaker Europe ticket.

Dates for your diary

  • Entries are now open!
  • Entry deadline: 02/02/2024
  • Shortlist Announced: 14/02/2024
  • Golden Link Awards Ceremony: 13/03/2024

Why should you enter?

  • Showcase Your Success: Receive industry and network recognition throughout the year. Winners are featured on our website before, during and after the ceremony and in our ‘Golden Link Awards Winners Book’. As well as a trophy, we also provide badges for email signatures and social media assets to shout about your wins!
  • Build Partnerships: Put your achievements front and centre with advertisers and publishers across our European network. Whether you’re looking to strengthen your existing partnerships or attract the attention of new partners – your award win will help to put your brand in the limelight.
  • Industry Recognition: Display your efforts alongside your peers and be identified as a leader in creativity and innovation within performance marketing.


  • Partnership of the Year
  • Best Managed Affiliate Programme: Complete & Complete Lite
  • Best Managed Affiliate Programme: Exchange & Advisory
  • Best Global Expansion Strategy
  • Social Impact Award
  • The Outthink & Outperform Award
  • Best Influencer Marketing Campaign
  • Affiliate Manager or Team of the Year: Advertiser
  • Affiliate Manager or Team of the Year: Publisher
  • Agency of the Year
  • Advertiser of the Year (live vote at DealMaker Europe)
  • Publisher of the Year (live vote at DealMaker Europe)

Entry requirements

  • The European Golden Link Awards are open to advertisers/brands, agencies and publishers with an MID or SID in the Rakuten Advertising European Affiliate Network. All work must be aimed at an EU audience except for our ‘Best Global Expansion Strategy’ category.
  • Entries must relate to conducted between 1st of January 2023 and 1st of March 2024. A majority of the work must have occurred during this time, but it does not necessarily need to have been started or completed during this eligibility period.
  • Each entry must be submitted via our online form by downloading the entry form.
  • Any entries which were submitted in previous Golden Link Awards may not be submitted in 2023, unless there has been considerable developments in the execution and results. It cannot be a simple resubmission of the previous entry.
  • There is no fee to enter the European Golden Link Awards.


13th March 2024 at The Brewery, London.

Your Dealmaker Europe ticket includes access to the European Golden Link Awards ceremony.

Commercial confidence

Clear evidence of commercial success and ROI will enable our judges to score you fairly.

To alleviate any concerns, we require all judges to sign a non-disclosure agreement (NDA).

What makes a winning entry

Each section should only be a maximum of 300 words – so remember to be concise and only include information which is related to the original objectives and the story you are telling.

  • Objective

In this section, please provide evidence of well-thought-out objectives for the campaign, including any targets agreed. Remember, that the rest of the entry should showcase how these objectives were met. If you’re saying objectives such as ‘drive brand awareness’ please be specific on how this will be measured so you can show how this was reached in the results.

  • Execution

In this section, we’re looking for details on how the strategy was executed to deliver the objectives outlined above. Please do ensure you include any innovative strategic/ tactics that will set the approach apart from the rest.

  • Success and ROI

The most important part – the results! Please include data that clearly details how the campaign met or exceeded objectives and targets alongside clear evidence of campaign performance. Make sure you refer back to the original objectives to ensure you have covered off how they were met or exceeded. The judges will be looking for clear results based on relevant quantitative or qualitative metrics.

If you have any questions, please contact

Good luck!