Understanding the true impact of affiliate marketing has become more complex with the shift to GA4, creating new challenges in tracking, attribution, and incrementality. This session will explore common measurement issues, best practices, and strategies to ensure accurate data and actionable insights. 

Moderator:

• Kevin Edwards, Founder APMA

Panelists:

• Edward Trinkwon, Director, Analytics
• Sumair Seth, Vice President, Analytics, Ipsos MMA