Name
The Affiliate Funnel: The Path Less Travelled
Date & Time
Thursday, September 1, 2022, 1:30 PM - 2:15 PM
Jade McDade Ceres Cueva Alex Short Michael Elschenbroich Kate Wareham Iris Huynh
Description

Affiliate marketing has evolved well beyond the last click. Now it is instrumental through the entire customer journey, from awareness to advocacy and every step in between. Find out more about how consumers are becoming loyal to publishers and not just the brand, the emergence of “super publishers” and why it’s more important than ever to have a full-funnel performance marketing strategy. Join our publishers to uncover how different affiliate models, that traverse traditional and emerging channels, can be used to effectively find, convert and retain customers. 

Location Name
Grand Ballroom A
Full Address
Four Seasons Sydney
199 George Street
Sydney NSW 2000
Australia
Session Type
Lecture