About the event 

Rakuten Advertising is bringing Partner Up+ to Munich: the innovative networking event for the affiliate marketing industry in Germany.

Want to achieve breakthrough results from your online strategy? To outperform and outthink your competitors? To establish and expand your successful advertiser-publisher partnerships? Then you’ve come to the right place, as Partner Up+ pairs strategic content with premium networking.

The Venue

"Die Macherei"

Weihenstephaner Str. 28-30
81673 Munich

The „Macherei” is an urban office and business quarter for people who want to simply make things happen – This is where ideas are realized, projects are tackled and things are happening. The impressive industrial architecture of the entire area is characterised by rough materials and striking silhouettes. This is an atmosphere encouraging creativity and providing sufficient space for lateral thinking and rethinking. 

Event Agenda

Sessions are in German. Real time translations into English will be available via app.

Thursday, March 23, 2023
1:30 PM - 2:00 PM
2:00 PM - 2:20 PM
Welcome Remarks


  • Dino Leupold von Loewenthal, Senior Director, Rakuten Advertising
2:20 PM - 2:50 PM
Commerce Content – The Digital Sales Pitch

For many companies the upper funnel (e.g. TV advertising or display advertising) and the lower funnel or display advertising) and the lower funnel (SEA and classic affiliate models such as cashback or vouchers) are largely optimised. However, real purchase decisions are made in the the midfunnel - this is where the digital sales conversation takes place. If advertisers are not present here advertisers are not present here, they are giving away real new customer potential. Through commerce content in the customer's purchase decision process. In this way, they can market their brand and the relevant products for the potential customer.


  • Christina Hofer, Münchner Online Rebels GmbH
  • Ingo Kamps, Münchner Online Rebels GmbH

About the Speakers:

After holding management positions at Blue Summit Media GmbH (now PIA Media) and Telefónica Germany Retail GmbH, Christina Hofer has been managing partner at Munich-based Online Rebels GmbH since 2022. Ingo Kamps founded cayada GmbH 18 years ago; in addition to performance advertising, he advises companies such as DPD, MediaMarktSaturn, etc. in the digital sector and also advanced to managing partner of Munich-based Online Rebels GmbH in 2022. Both protagonists have almost 30 years of combined online marketing experience, appear as speakers at national and international conferences and are currently working on the 3rd edition of the standard work Performance Marketing (Springer Gabler Verlag).

2:50 PM - 3:10 PM
Panel Discussion

In this panel moderated by Nada Amin, Rakuten Advertising, you will hear from some of our top advertisers on how they are tackling the current challenges and trends in eCommerce. 


  • Niki Harrold, Rad Power Bikes
    • I am a strategic thinker and advocate of a holistic marketing strategy which includes email, web, UX, online communities, social media and care and e-commerce. I believe in reaching the customer in their preferred channel rather than where the company wants to be contacted. My passion is to bring people and teams together to collaborate and break down existing communication silos between departments, usually found between marketing, sales, customer
      service, developers and many more. I lead my digital team with the belief, that customers don’t care who wrote a specific content or communication they receive, only that it solves their current problem to the fullest.
  • Kimberley Bechinie, Lautsprecher Teufel
    • With more than eight years' experience in digital marketing, Kimberley Bechinie works as Team Lead Promotion and Affiliate Marketing, Product Manager BE- and FE-Development at Lautsprecher Teufel, the German expert in audio products. In October 2020, she expanded Teufel's affiliate program from the DACH region to six new countries to create a more global approach by expanding reach and distribution internationally with a glocalised strategy. Driven by curiosity, she wants to learn more every day and loves turning new challenges into opportunities. Working in different departments, communication is the key to a successful and great job.
  • Konstantin Lahmann, Sixt
    • As Executive Affiliate Marketing at SIXT SE, Konstantin has been responsible for the strategy in affiliate marketing and the orientation of the international partner programmes, including the various SIXT products such as SIXT rent, SIXT ride and SIXT+ since 2014. SIXT has been successfully using the Rakuten affiliate network in the USA, the world's most important market for car rental, for many years. 
  • Nada Amin, Rakuten Advertising
3:10 PM - 3:35 PM
New Trends in the Market

Hear from our Top Publishers about the latest trends in the market.

Speakers and Topics:

  • Michael Elschenbroich, Stylink: Micro Influencer Marketing in the Performance Channel  
    • stylink is a specialist in influencer marketing and connects micro influencers with brands and retailers. We see ourselves as an unconventional partner for both sides and help brands and content creators to grow using technology and (performance) data.  What exactly are the advantages and opportunities of performance-based micro influencer marketing with stylink? 
    • About Michael: My name is Michael Elschenbroich, 39 years old, and I live with my wife and four-year-old daughter in Münster, Germany. While studying economics, I became a WordPress Blogger, Online Marketing specialist, and Social Media enthusiast. After my diploma, I founded an Online agency in 2013 for creating websites and Content/Social Media Marketing. With my agency, I first began working for stylink in 2019, improving usability/design and creating online ads/content. I joined the stylink team in June 2020, started developing the UK market, and became COO in December 2020. Now I'm responsible for all operation teams at stylink. 
  • Cynthia Kempe, COUPONS.DE: Coupon publisher with a green conscience
    • On our portal Green Vouchers, users can find hand-checked vouchers for over 2100 shops. Suppliers with a strong ecological awareness are in the foreground here. The special feature: 30% of the commission we receive goes directly to the tropical forest foundation OroVerde. This creates a positive image transfer for our partners, as the user can save money and contribute to environmental protection at the same time. 
    • About Cynthia: Cynthia works as Key Account Manager at COUPONS.DE
  • Genia Lewitzki, Campus Held GmbH / UNIHELD GmbH: UNIHELD - The discovery of one of the most valuable target groups
    • Students are one of the most valuable consumer groups and are wooed by German industry in a variety of ways. The UNIHELD APP, exclusively for students, offers users a variety of exclusive student offers and enables easy networking with fellow students. Verified students receive a UNIHELD ID, which allows them to take advantage of exclusive student offers – online and offline. The app also includes a STUDIRADAR, which allows students to see each other on the map and communicate with each other. 
    • About Genia: Genia Lewitzki, 37, from Bochum, is CEO of Campus Held GmbH / UNIHELD GmbH.  
      With his partner, he founded Campus Held GmbH in 2013, which is now the market leader in innovative student marketing. Last year, Genia and his co-founder Chuong launched the UNIHELD APP, exclusively for students, which offers users a variety of exclusive student offers and enables easy networking with fellow students. 


3:35 PM - 4:00 PM
Coffee Break
4:00 PM - 4:45 PM
Roundtable: Micro-Influencer-Marketing im Performance-Kanal / Micro Influencer Marketing in the Performance Channel with stylink
4:00 PM - 6:15 PM
Networking - Partner Networking Tables
6:15 PM - 8:15 PM
Post Event Drinks


About The Attendees

Rakuten Advertising has the largest and highest quality network of advertisers, publisher and agency partners and innovative marketing leaders - and Partner Up+ is where we bring them all together. With attendees from all sectors and everyone eager to learn more about successful affiliate strategies, this is the perfect meeting place for you.

Sponsorship Opportunities

Interested in additional visibility at Partner Up+? Select an opportunity from our brochure, or let our team develop a bespoke package for you. We want you to think of us as an extension of your own team, helping you to stand out from the rest. When you’re ready, we’re available at events@rakuten.com.

Sponsor Testimonial from DealMaker Europe 2022
“A superb event from start to finish. Rakuten really know how to host a networking event. Such a valuable day spent colleagues and peers.”

Stephen Gardner, Global Director of Retail Partnerships, Reward

Thank You to Our Sponsors

Networking & Community

We know that successful affiliate marketing programmes are all about partnerships and that’s why PartnerUp+ has networking at its core. Meet partners new and old in dedicated networking areas, spontaneously or planned. Registering to attend Partner Up+ gives you access to the app and community before the event, giving you plenty of time to set up meetings in advance. Start discovering the latest collaboration opportunities, discussing new creative approaches and paving the way for the best possible performance – all before you’ve even arrived in Munich.