Rakuten Advertising is bringing Partner Up+ to Munich: the innovative networking event for the affiliate marketing industry in Germany.
Want to achieve breakthrough results from your online strategy? To outperform and outthink your competitors? To establish and expand your successful advertiser-publisher partnerships? Then you’ve come to the right place, as Partner Up+ pairs strategic content with premium networking.
Weihenstephaner Str. 28-30
The „Macherei” is an urban office and business quarter for people who want to simply make things happen – This is where ideas are realized, projects are tackled and things are happening. The impressive industrial architecture of the entire area is characterised by rough materials and striking silhouettes. This is an atmosphere encouraging creativity and providing sufficient space for lateral thinking and rethinking.
Sessions are in German. Real time translations into English will be available via app.
|Thursday, March 23, 2023|
|1:30 PM - 2:00 PM|
|2:00 PM - 2:20 PM|
|2:20 PM - 2:50 PM|
Commerce Content – The Digital Sales Pitch
For many companies the upper funnel (e.g. TV advertising or display advertising) and the lower funnel or display advertising) and the lower funnel (SEA and classic affiliate models such as cashback or vouchers) are largely optimised. However, real purchase decisions are made in the the midfunnel - this is where the digital sales conversation takes place. If advertisers are not present here advertisers are not present here, they are giving away real new customer potential. Through commerce content in the customer's purchase decision process. In this way, they can market their brand and the relevant products for the potential customer.
About the Speakers:
After holding management positions at Blue Summit Media GmbH (now PIA Media) and Telefónica Germany Retail GmbH, Christina Hofer has been managing partner at Munich-based Online Rebels GmbH since 2022. Ingo Kamps founded cayada GmbH 18 years ago; in addition to performance advertising, he advises companies such as DPD, MediaMarktSaturn, etc. in the digital sector and also advanced to managing partner of Munich-based Online Rebels GmbH in 2022. Both protagonists have almost 30 years of combined online marketing experience, appear as speakers at national and international conferences and are currently working on the 3rd edition of the standard work Performance Marketing (Springer Gabler Verlag).
|2:50 PM - 3:10 PM|
In this panel moderated by Nada Amin, Rakuten Advertising, you will hear from some of our top advertisers on how they are tackling the current challenges and trends in eCommerce.
|3:10 PM - 3:35 PM|
New Trends in the Market
Hear from our Top Publishers about the latest trends in the market.
Speakers and Topics:
|3:35 PM - 4:00 PM|
|4:00 PM - 4:45 PM|
Roundtable: Micro-Influencer-Marketing im Performance-Kanal / Micro Influencer Marketing in the Performance Channel with stylink
|4:00 PM - 6:15 PM|
Networking - Partner Networking Tables
|6:15 PM - 8:15 PM|
Post Event Drinks
About The Attendees
Rakuten Advertising has the largest and highest quality network of advertisers, publisher and agency partners and innovative marketing leaders - and Partner Up+ is where we bring them all together. With attendees from all sectors and everyone eager to learn more about successful affiliate strategies, this is the perfect meeting place for you.
Interested in additional visibility at Partner Up+? Select an opportunity from our brochure, or let our team develop a bespoke package for you. We want you to think of us as an extension of your own team, helping you to stand out from the rest. When you’re ready, we’re available at firstname.lastname@example.org.
Networking & Community
We know that successful affiliate marketing programmes are all about partnerships and that’s why PartnerUp+ has networking at its core. Meet partners new and old in dedicated networking areas, spontaneously or planned. Registering to attend Partner Up+ gives you access to the app and community before the event, giving you plenty of time to set up meetings in advance. Start discovering the latest collaboration opportunities, discussing new creative approaches and paving the way for the best possible performance – all before you’ve even arrived in Munich.